The ABCs of Selling More Effectively Online

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Author: Raj Khera

Article source: http://www.articlealley.com/. Used with author's permission.

In the classic movie Glengarry Glen Ross, Alec Baldwin's less-than-charming character "motivates" the salesmen in the office to sell. He uses the famous sales acronym ABC: Always Be Closing.

For those of you without sales backgrounds, it means that everything you do and say to a potential customer should always be suggesting the sale and promoting that the customer should buy from you. That goes for your website, too.

Is your site "always closing"?

Only a few, good sites are always closing. One great site that's always closing is Dell.com

Many sites only close sometimes. Instead of suggesting the customer buy, they end up acting more like store windows and turn their potential shoppers into window shoppers, simply looking at the merchandise before they move on.

Here are a few ways to help your site go from sometimes closing to always closing.

1.